From the press release, 2012:
“Following up on the success of his previous project, the Asian Male, Hong Kong based photographer Norm Yip has announced the release of beaux. With the theme VANITY, the first issue of beaux features over 60 photographs of models from Hong Kong, Malaysia, Japan, the USA, the Philippines, and Vietnam.
Beaux magazine aims to bridge a gap between the increasing awareness of the Asian male as an accepted new standard of beauty and the dearth of material paying homage to this subject. ‘I want to create something that was in alignment with what I was already working on, namely the Asian Male series’, said Yip. He firmly believes that the thirst for photography of Asian men has become stronger in the past few years; beaux aims to offer all that and more.”